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The TTC is introducing a new range of creative, transit-themed merchandise to its new online store that gives taking the TTC home a whole new meaning. Featuring everything from mugs,  phone cases and shower curtains to fashionable wearables like shirts, socks and baby onesies, www.ttcshop.ca has an expanded inventory with something for everyone. Working with Toronto-based SVS Marketing, the merchandise was designed and produced with quality and appearance at top of mind, with special emphasis on finding Canadian or locally produced merchandise Many major transit systems around the world offer branded merchandise. This is another step in the modernization of...

Written by Cheryn Thoun After recently writing about the TTC's partnership with the National Ballet of Canada to promote a shift in our brand, we have another unique example in our partnership with Honest Ed’s and a complete makeover of Bathurst Station into what is now affectionately being called, Honest Ed Station. For those not familiar with Toronto, Honest Ed’s is a discount store, but also so much more to this city than just a store. This store has become a unique icon in Toronto since its proprietor Ed Mirvish opened it in 1948 at the corner of Bloor and...