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Written by Cheryn Thoun After recently writing about the TTC's partnership with the National Ballet of Canada to promote a shift in our brand, we have another unique example in our partnership with Honest Ed’s and a complete makeover of Bathurst Station into what is now affectionately being called, Honest Ed Station. For those not familiar with Toronto, Honest Ed’s is a discount store, but also so much more to this city than just a store. This store has become a unique icon in Toronto since its proprietor Ed Mirvish opened it in 1948 at the corner of Bloor and...

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